Writing this post haunting me since a while, but as lately I was contacted by a prospect that wants to start an SEO campaign AFTER launching his website, I decided to write. From my experience is a lot harder optimize an already published website that a new one or his new version. Also, the clients that putted online their website don't have patience considering that the time for the first results is higher. Why do you have to decide for an SEO campaign BEFORE launching the website if is possible? What do we have to check before launching the website? Reed this article and avoid common mistakes. Let's see some things. - Code errors. The CSS, Java scripts, php. Check this directly on your server, not on that of the developer because is useless; configure a Disallow command into your Robots.txt file or just create a hidden web directory containing the new website; - Page speed. Once again, on your server; - Check all the links, menu and the words linked; - Check the images. Ideally you should already done a keyword research and strategy using it. Later it will harder changing images names and alt attributes. Check the image weight, is it web optimized?  shop opening - Check the content. The same images advice, use the keyword strategy; - Prepare the image and web pages xml sitemaps and the robots file; - Check the external links that you placed in your website. Do they all have a target=blank and rel=nofollow configuration? - Check the filters, the forms. Ideally, your programmer should encrypt them because the search engines spiders are very curious and they will execute the codes generating new URL pages with some weird and duplicate content. You don't want that! - If you have an e-commerce website, be sure testing a lot all the main pages, especially the product ones and the checkout ones. For sure, you'll do some optimisations after launching using Google Analytics and other tools, but try to test with people from your target those pages - etc. We cannot put all our cards on the table :) Therefore, you should think very, very carefully how you are showing your new baby. Even the princes are waiting a few weeks before showing to the crowd the offspring. Be aware and do it when the website is checked and prepared! Photo source: Wikipedia

gabriel draghia seo bucharest I am Gabriel Draghia, founder of Startweb SRL, and I personally coordinate your account for all contracted web services. In 2002, I created the agency Startweb to offer customized web marketing solutions where the customer is treated like a commercial partner. I offer advice, I bring innovative ideas, I know the activity of my clients, I meet them frequently [read more]

About Startweb SRL

International Digital Marketing Agency from Bucharest, Romania, created in 2002. We count on certified Google and Bing specialists.

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